How to put Technology into Corporate Planning

How is technological innovation perceived and responded to by your senior management? Is it embraced or always rejected? Rejection may be the conservative, low-risk path.

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            Within the organization that I work in, technological innovation is embraced or rejected depending on the criteria for success. While the senior management at the firm is quite conservative, taking a low-risk approach to avoid losses and time wastage on non-beneficial innovations (Koetzier & Alon, 2013), any technological innovation that fulfills the success criteria is embraced by all. People and groups that come up with technological innovation are provided with an opportunity to come forward and explain their idea, after which it is measured against the success criteria to determine whether it will be adopted or not.

How has management used innovative technology to implement strategic objectives?

            The management of the organization uses innovative technology in processes that are important for the purposes of meeting strategic goals. For instance, all HR functions at the company are conducted using innovative technology systems and programs. Marketing is conducted using technology to achieve organizational growth and reach a wider market.

How have technologically innovative opportunities been monitored? Does management encourage potential technologically innovative improvements? How are technologically innovative opportunities organized within your company?

 The monitoring of technologically innovative opportunities is carried out by mid-level management. Departmental managers and supervisors are in charge of monitoring the progress of technology implementation and innovative idea implementation. Innovative improvements are highly encouraged by management since the organizational culture is based on continuous product improvement and innovation.

What is the size of your R&D department, or how many specialized personnel does your company employ?

            The Research and Development Department is composed of approximately 20 individuals, with a manager and three supervisors being at the top of the organizational structure of the department. The employees are grouped into groups of four members, with each group specializing in research and development related to each of the main departments of the company.


Koetzier, W., & Alon, A. (2013). Why “Low Risk” Innovation Is Costly. Accenture, May, 12.

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