Preface of the Initiative
The proposed initiative bound to be adopted by Verizon entails the use of recycled materials without modification. This is a rare opportunity to contribute positively to environmental conservation and protection. In turn, impact the organization’s contribution to making the world a better place. The initiative is significant to compete effectively with AT&T’s “connect to the good: a roadmap to 2025.” The adoption of the initiative is fundamental to attest Verizon’s capacity as a global leader in the telecommunications industry. Furthermore, as the company advances to the 5G network – compliance with corporate social responsibility is key to the advancement of its organizational culture. Hence, the sustainable initiative indicates the capacity of the company to ‘walk-the-talk’ as a business leader.
Feasibility of the Initiative
The adoption of the sustainable initiative is feasible for the company and overall growth. The implementation of the sustainable initiative with assert Verizon’s position as a leader and pioneer in the telecommunications industry. This will enable the company to maintain a high competitive advantage compared to the peers (Bagire & Namada 2015). Economically, the approach will save the company billions of dollars committed to the purchase and establishment of new infrastructure. Socially, the initiative will live to the company standards and organizational culture. This is fundamental to influence customer retention and loyalty to the company. Environmentally, the initiative contributes significantly to the company’s efforts in implementing green initiative measures (Ahmad et al. 2013). Furthermore, the successful implementation of the sustainable initiative is key to the future competitiveness of the company that will result in capacity building, motivating, and inspiring its workforce, future generations, and partnerships for long-lasting solutions.
The successful implementation of the sustainable initiative can be attained through the incorporation of an effective leadership approach. The administrative management approach proposed by Fayol is a great recommendation for the implementation of the initiative (Edwards 2018). The approach allows for planning, organizing, coordinating, improving, promote, and forecast the potential issues of the initiative implementation. This impacts to increased efficiency of the implementation process within the budget and stipulated time. Thus, provide the best practices that can be expanded in the future of similar initiatives implementation.
Verizon should consider adopting the best practices acquired from the evidence-based research of companies that have succeeded in similar projects before such as Eco-fi, ReKixx, and Patagonia (O’Rourke & Strand 2017). Therefore, the key recommendations for the successful implementation of the initiative entail four key aspects. A.) Create a dedicated green team of Verizon employees and communities around the world. B.) Team up with green organizations to contribute positively to efforts towards the world better. C.) Pioneer revolutions in the corporate practices that impact profoundly in environmental conservation. For example, focus on reducing carbon (IV) oxide emissions by 50 percent and further in the future by Verizon is a major project. D.) Contribute directly to environmental conservation courses i.e., through setting a particular percentage of the company’s total annual profits dedicated to environmental sustainability (Brunsson 2017).
conclusion, successful implementation of the sustainable initiative in Verizon
requires effective leadership, proper planning and strategies execution, and
strong values. The capacity of the company to pursue such initiatives
illustrates its capacity as a global leader. This is motivating to its
employees, community, and customers around the world. Thus, Verizon can
maintain a competitive edge in the industry where other organizations can learn
from its practices.
Ahmad, N. L., Rashid, W. E. W., Razak, N. A., Yusof, A. N. M., & Shah, N. S. M. (2013). Green event management and initiatives for sustainable business growth. International Journal of Trade, Economics, and Finance, 4(5), 331.
Bagire, V., & Namada, J. (2015). Management theory, research, and practice for sustainable development in Africa: A commentary from a practitioner’s perspective. Africa Journal of Management, 1(1), 99-108.
Brunsson, K. (2017). Management Theory. In The Teachings of Management (pp. 27-33). Springer, Cham.
Edwards, R. (2018). An Elaboration of the Administrative Theory of the 14 Principles of Management by Henri Fayol. International Journal for Empirical Education and Research, 1(1), 41-51.
O’Rourke, D., & Strand, R. (2017). Patagonia: Driving sustainable innovation by embracing tensions. California Management Review, 60(1), 102-125.
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