Citigroup’s link to large scandals and significant scrutiny has been a massive stain on the company’s business reputation and character.Charles Prince, CEO of Citigroup, means to remove that stain by implementing his “five point ethics plan” in an attempt to change the ethics, culture, and operations of the company through improved training, enhanced focus on talent, balanced performance appraisals, improved communications, and strengthened compliance controls.———————————————— THIS DOCUMENT FOCUSES ON KEY CONCERNS REGARDING THE “FIVE POINT ETHICS PLAN” * How can Citigroup continually communicate the reformed organizational culture to the public?* As a corporation communications officer, what would be my method to communicate the plan to Citigroup employees and inspire change? * Who are the critical stakeholders? * How should Prince handle the stakeholders’ responses and concerns? ————————————————- ontinually communicate reformed organizational culture to the public Citigroup can continually communicate their reformed organizational culture to the public in diverse ways: * Press conferences * Advertising through different avenues a.
Television talk spots and commercials b. Internet ads c.
Billboard ads d. Radio commercials * Community events e. Sponsor local teams f. Sponsor local events g. Sponsor carnival weekends h. Sponsor retreats i. Sponsor charity events ommunicate plan to employees and inspire change As a corporation communication officer, I offer an array of motivating methods to communicate the plan to employees * Quarterly morale meetings by Charles Prince, CEO, with door prizes a.
Discuss new ethics policy changes b. Discuss new customer service techniques * Have employees fill out suggestion cards a week prior to the meetings and go over a few or more (however many that time allows) in the Q&A session at the tail end of every meeting c.Ensure employees that their concerns are very important to the company d. Circulate a company memo regarding positive changes made and employees’ concerns addressed with solutions taken and ensuring their concerns are highly considered. * Promotional events for employees and their families e. Semi-annual company picnics f. Annual circus day g.
Quarterly raffles to win movie tickets, dinner tickets, restaurant discount coupons, professional game tickets, reserved parking spot for one year, and cruise/vacation tickets h.Weekly parking lot car washes for employees through a contracted company hired by Citigroup. i. Annual breast exams/mammograms and prostate exams performed by mobile programs j. Holiday parties such as Christmas and New Year critical stakeholders involved The critical stakeholders involved are * Customers * The public/community * Personal and business clients * Employees * Stockholders ow should prince handle the stakeholders’ responses and concerns Prince (CEO) should handle the responses and concerns delicately and diligently. He will need to be absolutely convincing and optimistic that his “Five Point Ethics Plan” is the key to turning the company around. He will need to prove his passion through empathy regarding each and every response and concern by addressing them individually