· You must create the practicum project as a two-step project, whereby the second part builds upon the completion of the first part, and the final part requires synthesis and recommendations based on the result of the first two parts.
· The presentations on the last week of class would encompass all components of the project.
The practicum will require you to examine and assess a marketing campaign of a company that one of the team members work for. (or choose any company: coca cola for example)
Identifying marketing approaches
In your project you must select one company and investigate the marketing campaign used for one of the company’s products or service.
1. Identify the product/service-students who works for the selected company
2. Describe the methods of marketing:
· What does the company emphasize in its campaign (features, cost, etc.?)
· Is there a tagline?
· What demographic is the product marketed to?
Deliverable: In 5-6 pages summarize the information above.
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