|MKTG225-X-1502A-05 Introduction to Marketing|
|Task Name:||Phase 3 Discussion Board|
|Deliverable Length:||2 Parts: See assignment details|
Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday
Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
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Students are expected to post their responses to peers by Sunday. NOTE: All submission posting times are based on midnight Central Time.
Your client wants to see new customer segments that might be interested in the new and improved product. For additional information on how to develop a customer profile, visit this Web site.
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
Develop a brief customer profile for your client. The profile will include the following:
Responses to Other Students:Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
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