New Product Idea, Pitch and Promotion
company is GMC
1. Choose one of your companies.
2. Identify a new service, a new product, a marketing idea or a sustainability idea that you think they should develop.
Review your SWOT profile. Is there an opportunity they’re missing?
Is there something they’re not providing that their target market would want?
Is there a service they could be providing to be more sustainable that would benefit their company and their customers?
Is there a message they need to get out that would create value for them?
Write a :15 to :30 pitch that tells what the product or service is, what value it has, how it will help the company, what it would take to create, who you would market it to and the promotion or advertising you’d use,
Lay out your ad on a piece of paper that is no smaller than 8-1/2″ by 11″ and no larger than 11″ by 14.” Include a headline, illustration, logotype, and body copy. The illustration may be either hand drawn or clipped from a magazine. Pick your own brand name for the product or service. This assignment is due three weeks from today. Be ready to give your pitch and show your ad in class starting
