Public Relations – Unit 5

Managing a Crisis

Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situation.

Using the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis.

Presentation Script

Create a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario statements.

This part of the Individual Project should be at least 2 to 3 pages (single-spaced).

PowerPoint Presentation

Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and graphics. Optional content includes sound, videos, and animation.

This part of the Individual Project should be at least 15 slides. Two files that include the following will need to be uploaded:

• Script: Use the attached template. The template is a .docx file and will need to be uploaded as a self-executing ZIP file. See MKTG340_U5IP Script in the ZIP File.
• PowerPoint presentation

Please submit your assignment as a Word document in APA format using the attached TEMPLATE. Notice that the grading criteria components match up with the headings provided in the template. Do not change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.