Part 1: Researching Ethics
This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases.
Part 2: Applying the Concepts
Media outlets are topic-driven. Content is based on the outlet’s mission and target audiences. Being able to network with representatives of media outlets that meet the requirements of your business or client companies is an important part of the MPR process. Finding appropriate matches and working your contacts can mean quality PR placements.
Select 3 of the businesses below and associate them with the right media connectors. The business concepts are generic. You need to add more detail to the business scenario, but you may not attribute them to real companies.
If you wish to select different types of companies, e-mail your instructor by Thursday of the week to request approval for your proposed companies. Include information as to why the selection of the companies will advance you along your career path.
For each of the 3 businesses, complete the following:
To make the most out of this assignment, it is crucial to select different target audiences, connectors, and types of media opportunities. This can be accomplished by creating businesses with different attributes.
Part 2 of the Individual Project should be 3 pages. Cite your resources.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to10 pages.
Click on Student Expectations to view the expectations for this assignment.
Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.
Please submit your assignment as a Word document in APA format using the attached TEMPLATE.
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